Meet the Team

Friendship Becomes a Community

Paul Kroff


Master Developer/Partner

When Paul Kroff earned his Master of Business Administration (MBA) from Harvard School of Business in 2004, he hadn’t quite realized his passion. He took a job in the building and development industry in Southern California as a first step to defining his career. “I realized I loved the concept of building something that wasn’t there before,” he said. The art of home-building took on a personal meaning to him. He came to understand exactly how his talents could make a difference in his world and the worlds of others. “I liked the idea of creating places where I knew children were going to be raised and lives were going to be lived,” he said.

Success found Paul in Southern California and he eventually took them to Arizona where he enjoyed a successful career. During that time, Paul and his wife, Amy, made multiple treks to visit his in-laws in Alpine. That’s when the true romance began, “We fell in love with Alpine.” Paul found his paradise. His family relocated to the Northern Utah community to start a new chapter. With seven children, the family embraced the Utah County community including incredible family values, activities, recreation and mind-blowing beauty. The Kroffs committed to raising their family in the shadow of the towering Wasatch Mountains in 2013. Alpine’s population was roughly 12,000. “Alpine offers the unique opportunity to live a mountain rural lifestyle and still enjoy metro services,” Paul said.

Steve Zolman



Through mutual friends, Paul became acquainted with Steve Zolman who was living on a 120-acre farm in a pristine location in the hills above Alpine. Steve and his wife, Annie, are parents to six children, one of which has special medical needs that require the Zolman family to be near quality healthcare. Alpine provided the perfect balance of services and amenities the Zolman’s needed.

Steve enjoyed a successful career in the security industry. He founded Pinnacle Security in 1998 and later merged with a company called Homeland Protection. By 2013 Pinnacle had secured more than 500,000 homes and was purchased by Protection One.  Most recently, Steve served as CRO of EVO Alarm, a Top 10 ADT authorized dealership.

“Steve and I had mutual friends and that’s how we got to know each other,” Paul said. Together we were challenged with the concept of turning 130 acres into development property; but, this wasn’t just any property. This land is some of the last developable land in the area and the two knew it was something special. It is guarded by the Wasatch Mountains, part of the Rocky Mountain Range. The tall mountains offer seclusion and protection from the wind. The concept was to build a community that offered all the beauty of the Rocky Mountains including open space and generous-sized lots in a family atmosphere that would allow people to build and live among high-caliber neighbors who share their values.

Joel Carson

Square Crop

Sales and Marketing

Joel Carson, Utah Real Estate’s President and Principal Broker. My service in the U.S. Navy prepared me to fulfill my lifelong dream of becoming one of Utah’s top Realtors. Through service to my country I learned focus, discipline, respect and a profound work ethic. Today, I am an award-winning Realtor recently ranked No. 1 in Salt Lake City and No. 94 in the nation by REAL Trends Inc. The Wall Street Journal published accolades in the 11th-annual The Thousand, a list of America’s top 1,000 real estate sales professionals and teams.

In 2017 Joel was personally responsible for $73 million in gross home sales and 178 real estate transactions. He was featured in Top Agent Magazine in 2015. Joel maintains a 4.9/5-star rating with more than 200 verified client reviews on Zillow Premier Agent.

Joel has worked with national and local developers in Utah for nearly three decades including Kaufman & Broad. Together, he and the company closed out 600 units in Utah within a 45-day period.

A leader in the development industry, Joel was the first Realtor to sell homes in what is now Saratoga Springs. Before the city was incorporated, Joel helped develop a cutting-edge virtual tour recognized nationally for its use of innovative technology.

Peterson Development, Kent Hogan and Dream Developers are among the many Utah building giants with whom Joel has helped establish a strong housing industry on the Wasatch Front.

Joel is working with a team of designers to market the premier Utah County community The Ridge at Alpine. He and his specialists will help people understand the exclusive project and reserve lots. He will help build and maintain client/builder relationships from contract to closing to help buyers make their dream homes become their reality.

For more information about The Ridge at Alpine contact Joel at 801-673-3333 or reach out to his staff at 801-455-5555 to schedule a private consultation.

Joel Carson
(801) 673-3333

Broch Lassig

Broch Headshot Updated

Mortgage Professional

Broch is an established mortgage professional, running a top producing mortgage team at OneTrust Home Loans in South Jordan, UT. Beginning his career under the apprenticeship of his mortgage-industry-veteran father just after the collapse of the housing market, in 2009, Broch was able to cement strong business habits which have allowed substantial business growth for him and his team year after year, now ranking within the top 1% of loan officers in the country.

Broch and his team are proud to be considered one of the most productive & efficient mortgage teams in the business, and are committed to providing a superior mortgage experience!

Broch Lassig
Branch Manager

M 801.637.3409
F 385-308-2119
W ZillowLogocircle18px15918064441601481475.png


CrossCountry Mortgage, LLC
6975 S. Union Park Center, Suite 420
Cottonwood Heights, UT 84047
Personal NMLS340314 Branch NMLS1914653
Company NMLS3029

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